CP&P is a strategic advisor
providing consultancy services
to government bodies as well as
international games companies,
exploring growth opportunities.
The global games ecosystem and best practices
Empowering emerging regions with proven structures
Supporting global talent upgrade in the industry
Navigating the funding landscape from grants to equity.
Our partners have each worked more than 20 years in the industry, advising top game studios, investors, and governments on strategy, expansion, and policy development.
We provide deep insights into international gaming markets, helping studios expand seamlessly across borders and guiding governments in crafting policies that attract investment and talent.
Our recommendations are grounded in market intelligence, industry benchmarks, and economic impact assessments, ensuring that every decision is backed by real-world data.
We don’t offer one-size-fits-all advice. Whether you’re a AAA studio looking to set up operations in a new country or a government aiming to build a thriving game development ecosystem, we create bespoke strategies aligned with your goals.
The games industry is evolving, facing new challenges and opportunities. At Croft, Payne, and Philips, we bring decades of experience to help studios and governments navigate change, build sustainable strategies, and drive long-term success. Learn more about how our journey led us to become the trusted advisors for the industry’s future.
